Tidy Money
Tidy Money, a Manchester-based financial services firm, was invisible in local search despite years of trading and a strong client retention rate. Competitors with weaker services were capturing all local search demand.
Results
The Challenge
What We Were Up Against
Tidy Money had strong word-of-mouth but no systematic approach to online visibility. Their Google Business Profile was incomplete, their website had no location-specific content, and they had accumulated only 11 reviews over five years despite serving hundreds of clients. Competitors with lesser services dominated the Local Pack entirely because they had invested in Local SEO and Tidy Money had not.
Strategy
How We Approached It
Google Business Profile Rebuild
We audited and rebuilt the GBP from scratch — correct primary and secondary categories for financial services, a rewritten description targeting local intent keywords, 85 new photos added over three months, and a structured Google Posts schedule.
Review Generation System
We implemented a post-meeting review request process that converted satisfied clients into reviewers at a consistent rate. Within 90 days, Tidy Money had moved from 11 reviews to 47, with a star rating improvement from 3.2 to 4.6.
Location Content Strategy
We created Manchester-specific service pages addressing the financial planning needs of the city's specific business and residential demographic, including content targeting Manchester-based small business owners and contractors.
Citation Cleanup
A full citation audit revealed 23 inconsistencies across directories, including two conflicting phone numbers from a previous office move. We corrected all inconsistencies and built 40 new consistent citations on authoritative platforms.
Outcome
The Results
Within eight months, Tidy Money held a top 3 Local Pack position for their primary service terms in Manchester. Monthly enquiry volume tripled, with organic search becoming their primary new client acquisition channel. The review generation system remains active and continues to build their online reputation.
“We went from barely ranking to dominating local search in Manchester. The team's expertise and hands-on approach made all the difference. Our enquiries have tripled.”
Engagement period: 2023 — 2024
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