Industry Specialism

SEO for
Financial
Services

Accountants and IFAs live or die by trust. Google knows this — financial content is held to its strictest E-E-A-T standards. We know exactly how to build that authority and turn it into rankings that bring in consultations.

Get Your Free Financial SEO Audit →Tidy Money case study
312%
Avg. organic traffic increase
4.2×
Avg. consultation enquiry increase
14
Years in financial services SEO

The financial SEO playbook

01
E-E-A-T for Finance

Google's YMYL rules hit financial content hardest. We build the expertise signals, author authority, and trust architecture to rank.

02
Service Page Architecture

Dedicated, optimised pages for every service — tax returns, payroll, VAT, FCA-regulated advice — not a single "services" page.

03
Local SEO for Practices

Dominate Google Maps for accountants and IFAs in your postcode. Local intent drives 46% of all financial service searches.

04
Content Authority

HMRC deadline guides, tax explainers, and financial calculators that rank, earn backlinks, and position you as the expert.

05
Citation & Directory Building

FCA register, ICAEW, ACCA directories — the trust signals Google specifically looks for in financial services.

06
Competitor Intelligence

We analyse which firms own the terms you need and build a systematic plan to displace them.

Proven in practice

Tidy Money — 312% organic growth in 8 months

A personal finance and budgeting platform targeting high-intent money management keywords. We rebuilt their content architecture, E-E-A-T signals, and internal linking — delivering a 312% increase in organic sessions.

Read the full case study →

Free financial
SEO audit

We'll identify your YMYL gaps, your highest-value keyword opportunities, and show exactly where competitors are taking consultations that should be yours.

We'll respond within 24 hours. No spam, ever.

Build authority that compounds

Financial SEO done right is an asset, not a cost. Rankings that earn trust and generate consultations 24/7.

Start the conversation →