Industry Specialism
SEO for
Solicitors
& Law Firms
Legal search terms are the most competitive and highest-converting in any industry. A single page-one ranking for "employment solicitor London" can be worth tens of thousands in retainers annually.
What We Do
The legal SEO playbook
Architected to rank for high-intent terms like "employment solicitor London" — not generic firm pages.
Google Maps rankings for every office location. Critical for walk-in and local referral traffic.
Google holds legal content to its highest standard. We build author credentials, citations, and trust signals that pass the bar.
We identify exactly which practice areas your rivals rank for that you don't — then close the gap systematically.
Systematic Google review acquisition. Reviews are the #1 local ranking signal for legal services.
Site speed, schema markup, mobile UX — the technical foundation that lets your content compete.
Proven in practice
Makwana Solicitors — from invisible to page one
A specialist criminal and motoring law firm. Zero organic presence when we started. Now ranking page one for fare evasion, blue badge misuse, and criminal defence terms across London.
Read the full case study →Free legal
SEO audit
We'll review your current rankings, identify your highest-value keyword opportunities, and show you exactly where you're losing cases to competitors online.
Own your practice area
Page one rankings for your key legal terms. Measurable ROI. No retainer lock-ins.